Start-ups are to the last 5 years, what smartphones were to the years before. From being concentrated to just a few Western countries to spreading across the world, start-ups have come a long way. In 2015, it was ‘uber-cool’ to have a start-up, but in 2020, every start-up wants to...

The buzzword of this week is ‘IPL’. It’s important to mention ‘this week’ because, in this hyper-connected digital age, the popularity of any person, identity, or event is short-lived. But more on that later. The IPL is loved by cricket-lovers and sports enthusiasts all over the world but for brands,...

A road trip is like a glass of your favorite wine, that one white shirt that is your go-to piece, or that pair of jeans that fits perfectly- it’s a classic. You can never go wrong with a good road trip. With other holidays, your flights could get delayed, your...

We’re all in our own rat races. Be it the race to climb up the corporate ladder, the race to top your MBA class, the race to buy the latest iPhone or the race to get married, there's a race for everyone! One of the most iconic lines in 3...

While a lot of people still use the phrase “behind every successful man is a woman”, at Hype, we believe that behind every successful woman lies an organization that believes in her potential and creates equal opportunities for her. At Hype, our team has more women than men, and these...