Within the first few years of the 21st century, Dil Chahta Hai became a rage and defined friendship goals for all of Gen X, Gen Y and Gen Z. Going on a road trip to Goa with your best friends was the ultimate goal. Years later, when the same filmmakers...

Gone were the days when a lavish party was about renting a villa or going for an elaborate brunch. People no longer believe in celebrating bachelorettes, birthdays and anniversaries by going to crowded nightclubs and spending hours waiting. Who wants to spend time stuck on a guest list, when you...

“You are not rich until you can fly on a private jet without posting a picture.” For many of us who grew up in the 80s, 90s, and early 2000s, private jets were limited to business families in Bollywood films and spies in Hollywood thrillers. We would read columns of...

Start-ups are to the last 5 years, what smartphones were to the years before. From being concentrated to just a few Western countries to spreading across the world, start-ups have come a long way. In 2015, it was ‘uber-cool’ to have a start-up, but in 2020, every start-up wants to...

The buzzword of this week is ‘IPL’. It’s important to mention ‘this week’ because, in this hyper-connected digital age, the popularity of any person, identity, or event is short-lived. But more on that later. The IPL is loved by cricket-lovers and sports enthusiasts all over the world but for brands,...