The future of luxury mobility in India, as exemplified by BMW’s innovation, is electric. It signifies a green and sustainable shift, combining advanced technologies like hydrogen and electric power. BMW’s latest creation, the BMW i7, is not only an emission-free marvel on the road but a pioneer on water as well. This remarkable transformation showcases the brand’s technical prowess, defining a new era for luxury.
The BMW 7 Series, in its seventh generation, boasts an all-electric drive, setting new standards in driving assistance, connectivity, entertainment, lighting, and spatial design. It’s a fusion of luxury and environmental consciousness, catering to the discerning Indian market.
This project by Franziska Goppold, Design Director at FREUDE.FOREVER, goes beyond conventional marketing. It delves into the unique aspects of the BMW i7, capturing intricate details through photography, steering clear of 3D models. It’s a testament to BMW’s commitment to luxury, sustainability, and groundbreaking technology, creating a hype that’s as electrifying as the BMW i7 itself.