Over the past couple of years, videos have moved out of that friendzone of our virtual lives and have surrounded us from all sides. While video content was earlier restricted to only Youtube, today we see videos on all our social media accounts. From boomerangs and short videos on Instagram stories to engaging videos on Snapchat, there’s a lot to keep us entertained. TikTok, one of the biggest sensations in the past year, has countless videos that go viral regularly. Since the consumption of video content has increased, the quality of the same has also improved over the years. While videos have certainly gained a prominent space when it comes to entertainment, brands are also looking to capitalize on the increasing rise of video consumption. A video shoot in on the list every brand today.
Rise of video marketing:
According to Wyzowl’s State of Video Marketing Survey, 85% of businesses used video as a marketing tool. 92% of the marketers who use video said that it was an important part of their marketing strategy. Additionally, 88% of video marketers reported that the video content gave them a positive ROI.
While the abovementioned data is specific to businesses and companies only, the usage of videos for personal reasons has also increased. From creating videos for proposals and bachelorette parties to creating heartwarming pre-wedding videos, video content creation is on the rise and we see the results on our screens, in our inboxes, and on our social media timelines! Video content is ruling the charts and it looks like it is going to slay for a long time.
In the luxury segment, you’re not essentially trying to sell just a product. The focus is on selling an experience, catering to aspiration, and fulfilling desires. Since videos encapsulate human emotions in the best way possible, video content is something all luxury brands must work towards. The visual imagery that several lifestyle brands aim to convey can be communicated through videos in the best way possible.
Using a luxury car for a video shoot:
One way to take your brand content to another level is to rent a luxury car for your shoot. For luxury brands, creating a desire, projecting an aspiration is the ultimate goal. Since a luxury car is something every person desires, why not rent one to shoot your video? Imagine shooting a travel video in a beautiful location with a great view and a Rolls Royce, an Audi, or a Lamborghini. From BMW and Mercedes to Range Rover and Maserati, you can choose a car that goes best with your brand imagery These cars give you the best backdrop for your video and communicate your message with effortless style and panache.
Hiring a luxury car for your video shoot is a great way to market a luxury brand
Using a luxury car for a video shoot is a great idea for any luxury brand. Be it luxury fashion, luxury travel, or luxury lifestyle, a luxury car will help you plant the desire for your product in the minds of your target audience. If you are an individual planning a pre-wedding shoot or a proposal video, you must consider a luxury car rental.
At Hype, we have an entire fleet of luxury cars that you can choose from. Whatever be your need, you can find the right car here. If you want to shoot a video for your brand or if you just want to propose to your partner, we have the car for you. From business needs to important personal needs, we cater to all of them. With Hype, your video shoot gets a touch of luxury with the luxury car of your dreams!