The India Chapter of the International Advertising Association (IAA) hosted the opening day of global summit on Nations As Brands on 5th September 2022 at the Taj Palace Convention Centre, New Delhi.
The Summit was inaugurated by Tony Abbott, former PM of Australia. This is the first time IAA India had a senior leader from another country inaugurate any of its event. But this was appropriate given that IAA was hosting a Summit with a unique theme of Nations of Brands. In his address . Abbott talked about India as a strong democracy with all the elements of governance in place and how both the countries can benefit by trade between the two countries. He also touched upon the role Australia and India should play at the Quad. He further said that while the 19th century was Britain’s, 20th was America’s 21st century could that be of India’s.
The Summit then saw a session on automobile industry in which there were 3 speakers – Rajiv Chabba, MD, Morris Garage, Balbir Singh Dhillon, Audi India Head and Raghav Belavadi, CEO, Hype luxury. This session helped to understand how the history of car making evolved and how today is the age of EV and advanced digitisation. It also underscored the fact that what was luxury some years ago is seen as a much needed accessary.